• MBA

    Oral care Toothpaste industry, from linear to circular

    Executive summary Toothpaste industry is a high growing industry worldwide and more precisely in the emergent markets. The rise in consciousness of oral health has helped vendors introduce different oral hygiene product categories for global customers and professionals. This industry generates high level of waste due to non-recyclable parts and products. Thus, for this study we choose to focus on the linear business model of toothpaste tube. This report analyzes, in the first part, the current business model of Colgate-Palmolive toothpaste tube industry and how it affects badly the environment and how it generates several negative externalities. It explores also how and where a circular business model can be introduced…